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Zlota 44 reassesses the meaning of luxury

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It's a fine line that separates the great from the greatest, yet while the former tend to attract quiet approval and acclaim, it is only the latter that has the ability to arouse excitement and emotion. As in art, it is only the greatest architecture that inspires curiosity and controversy to truly leave an impact. Designed by the globally acclaimed 'starchitect' Daniel Liebeskind, Zlota 44 is a prime example of this.

Europe's tallest residential skyscraper divided public opinion when it first took shape, though with the passage of time these attitudes have softened and largely disappeared. Where once critics voiced doubts about its exterior aesthetics, today its sail-shaped silhouette feels an intrinsic part of Warsaw's evolving skyline - without it, the city would feel that little less complete. If the original idea had been to gift Warsaw a calling card for the modern age, then that plan has borne fruit. Soaring to a height of 192 metres, the building has emerged to become an icon of the times. However, there is more to Zlota 44 than its outline alone. Representative of the very essence of luxury, it's a self-contained world that offers nothing but the best. That much is clear in the attention to detail: with interiors kitted out by London firm Woods Bagot, the finishes are extraordinary - kitchens are equipped with Gaggenau appliances, while Italian marble-clad bathrooms come complete with detectors that inform residents via SMS if so much as a millimeter of water tips out of the bath. And there are views, grandstand vistas of the centre down below: such is the proximity to the Palace of Culture, residents are left feeling as if they could stretch out and touch it.

With this in mind, it's no surprise to learn that Zlota 44 has become the most enviable address in the country: much ink was spilt when footballer Robert Lewandowski took ownership of keys. His footsteps were swiftly followed by TV royalty Joanna Krupa, who rents one of the 72 apartments bought by German investment fund Catella (the acquisition has been finalized in summer 2017). With apartments located between the 11th and 19th floors, the deal kick-started the institutional luxury rentals market in Poland. Hamilton May have also planted their flag with long-term rentals, targeted at CEOs and diplomats, between PLN 13,000 to 26,500 per month for properties that vary between 63 sq/m and 218 sq/m. Choice, meanwhile, broadens even further for those looking to set down more permanent roots with Hamilton May's options running the gamut from one-bedroom apartments (62 sq/m) to a three-bedroom, 46th floor penthouse stretched out across 200 sq/m (prices available on request).

"So far," says Ilona Stanik of Hamilton May, "we've had lots of interest from high net worth individuals and corporate entities, looking for nothing but the best, as well as several Middle Eastern individuals whose very culture obviously places a special significance on skyscrapers." Yet Zlota 44 is about more than simply height, meters and location - what's being sold here, above anything else, is a lifestyle: "so long as it's legal," says the concierge, "our butler service will do absolutely anything for you." That could mean walking the dog or fetching the papers, or else it could mean reserving Zlota 44's cinema or wine cellar (capacity: 10,000 bottles) for private use. As exceptional as the apartments are, it is these extra add-ons that round-out the offer into something world class - and if there is an ace in the pack, then you'll find that on Floor 8: accessed by a series of lifts that reach speeds of six meters per second, the 1,400 sq/m common area features a fully equipped creche, meeting rooms, an ample exercise area fitted with Technogym equipment and a stunning 25-metre pool that pulsates with changing lights. Having been pummelled in a massage room, residents flit to an impressive outdoor terrace listening to the distant tinkles from the piano bar adjoining. More than a residential block, this is luxury the likes of which Poland hasn't seen before.

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